There is still a way to go for costume designers to get the recognition they deserve for their great contribution to the history of style and fashion. “If you think about someone like Mona May, who was responsible for Clueless, Never Been Kissed and Romy and Michele's High School Reunion, her work has had such influence on the world – and she’s just one example. However, Bivens thinks we still have a lot of work to do when it comes to giving costume designers the credit they deserve, particularly when you consider how some shows and movies have gone on to be so culturally influential. I think we are moving beyond that generic look television once had.” For example, Cassie tries to recreate one of Maddy's makeup. Zendaya as Rue on season two, episode six of 'Euphoria.' Warning: There are spoilers ahead for season two of HBO's 'Euphoria.' There are plenty of details, nods, and callbacks that fans may not have noticed on the teen show. With this, we are also seeing a lot more diversity – we are getting the chance to see different people’s stories, different types of stories than we’ve ever seen before. 19 details you probably missed on season 2 of 'Euphoria'. I think this started before the pandemic with the content boom, and now costume designers are taking a larger role in driving the trends. “I definitely think TV is more influential in terms of fashion than it ever has been. This Euphoria outfit has a 500-person waitlist.I had a backstory in my head of how each character had acquired each piece of clothing.” “In the first season, I did approach it all in an almost academic way – I wanted it to be realistic that the characters could afford everything they were wearing. “When I saw the response after season one, where people were so excited about the clothes and the hair and make-up, I felt inspired to come back for season two and do something even bigger and even more interesting,” Bivens tells me. With season two, the popularity of the show grew immensely – the audience was almost double that of the first season, averaging around 16 million viewers per episode, and that’s not all that changed. Euphoria’s costume designer Heidi Bivens has created a world in which almost every single character’s personal style is so distinctive that it is instantly recognisable to fans – and is also incredibly covetable. The high-school drama has propelled its entire cast into the spotlight, with the young actors being embraced by the fashion industry in a way that has rarely been seen on this scale before – and this is in a large part because of how essential fashion is to the very essence of the show. When it comes to fashion and popular culture, it would not be an exaggeration to say that Euphoria is one of the most influential television shows in recent history.
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